March 17th 2025
I think most people have the best intentions when it comes to their life. To their future. We determine January 1st that this is the year we are going to get fit. To lose weight. To take that dream vacation. But somehow life gets in the way and by mid-February, we’ve lost sight of those goals.
It’s been said, if you fail to plan, you plan to fail. And I think that’s at the heart of the problem. We have goals in mind. But we have no clear path on how to get there. And without a systematic plan, we make little progress.
Our training centre gets used for a lot of things. When our governing body RECO rolled out a revised piece of legislation, TRESA (Trust in Real Estate Services Act), our training centre was packed multiple times as we unpacked and expanded on the new rules. Once a week dedicated agents meet under the leadership of Dave Quirk to participate in Market Talk. We have seminars on Artificial Intelligence and its application to 
real estate marketing. We roll out strategies for using social media in real estate marketing. The list is seemingly endless.
And very recently we dedicated a morning to Business Planning.
We had pretty much a full house of agents for the training session. A mixture of agents ranging from new licensees to veterans with 30, 40 years experience and beyond. All with a common desire to increase efficiency as well as actually set and achieve new goals.
The session began with each agent, analyzing their current business position. Crunching the numbers and based on past performance, setting goals for 
2025. Then came a careful analysis of past performance. Where did the business come from? How can they duplicate those results? how can they increase them?
We are blessed to be working with some of the very best in the business. Whether it’s open houses, cold calling, qualifying buyers, and showing property, we have in-house people who set the standard for excellence in all aspects of the transaction. One of the takeaways was to interview the people among them who excel in each discipline and establish their benchmark for success and what they do that sets them apart. That in itself will revitalize a person‘s career. Then plan a course of action that embraces those principles of excellence and calculate how many/how often it will take to achieve the desired results. In other words, how to chart an action plan to arrive at your goal.
Next came the challenge of putting each of these actions down on weekly and monthly calendars. Not just a number to shoot for, but precisely when each activity will take place. Target and accountability.
The course in some ways was basic information. But it built a skeleton and then put meat on the bones. If each participant implements the action plan, it won’t just be ‘New Year’s Resolutions’ style goal setting. It’ll be a sure path to great personal achievement. A Business Plan for success in 2025.